Privacy Policy

The Short Version

We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains what information we collect, how we use it, and what rights you have regarding your data. We don't sell your information — ever. Full stop.

Information We Collect

We collect information you provide directly to us when you:

• Place an order — name, email address, shipping address, billing address, and payment information.
• Create an account — email address and password.
• Contact us — any information you include in your message.
• Sign up for our newsletter — email address.

We also automatically collect certain information when you visit our site, including your IP address, browser type, referring URLs, pages viewed, and time spent on pages.

How We Use Your Information

• To process and fulfill your orders, including sending order confirmations and shipping updates.
• To manage your account and provide customer support.
• To improve our website, products, and overall shopping experience.
• To detect and prevent fraud or unauthorized activity.
• To comply with legal obligations.

Cookies

We use cookies and similar tracking technologies to enhance your experience on our site. Cookies are small files stored on your device that help us remember your preferences and understand how you use our site.

• Essential cookies: Required for the site to function, including shopping cart and checkout.
• Analytics cookies: Used by Google Analytics to help us understand how visitors interact with our site. This data is aggregated and anonymous.
• Advertising cookies: Used for retargeting ads via platforms such as Facebook Pixel and Google Ads, so we can show you relevant ads after you visit our site.

You can control cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our site.

Google Analytics

We use Google Analytics to collect anonymized data about how visitors use our site, including pages visited, time spent, and general location. This helps us improve our content and user experience.

Google Analytics data is processed by Google in accordance with their own privacy policy. You can opt out of Google Analytics tracking by using the Google Analytics Opt-out Browser Add-on.

Advertising & Retargeting

We use advertising tools including Facebook Pixel and Google Ads to show relevant advertisements to people who have previously visited our site. These tools may collect information about your browsing behavior across websites.

• Facebook Pixel: Tracks actions on our site to help us measure ad effectiveness and show relevant ads on Facebook and Instagram. You can manage your Facebook ad preferences in your Facebook account settings.
• Google Ads: Allows us to show ads to past visitors across Google's network. You can opt out via Google Ad Settings.

Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• Service providers: We share data with trusted third-party vendors who help us operate our website and process orders, including payment processors and shipping carriers. These parties are contractually obligated to keep your information confidential.
• Legal requirements: We may disclose your information if required by law or in response to valid legal requests.
• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

Data Retention

We retain your personal data for as long as necessary to fulfill the purposes outlined in this policy, including for legal, accounting, or reporting requirements. If you would like us to delete your data, please contact us at support@thenerdshelf.com.

Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• The right to access the personal data we hold about you.
• The right to request correction of inaccurate data.
• The right to request deletion of your data.
• The right to opt out of marketing communications at any time.
• The right to data portability.

To exercise any of these rights, please contact us at support@thenerdshelf.com.

Children's Privacy

Our site is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately and we will take steps to delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on this page with an updated date. We encourage you to review this page periodically to stay informed.